In the summer that lockdown finally ended, Boots Opticians wanted to tap into the mood of the nation, while encouraging reappraisal of their offering.
Our technicolour campaign was a joyful celebration of all-things OOH, as well as a hardworking showcase of the new range.
Working with with creative agencies Black Rabbit and Egg, I helped develop a complete creative overhaul for the BOUNCE chain of ping pong bars.
The challenge was to bring the brand into a more contemporary (but still highly playful) space, drawing on sporting heritage, the British sense of humour, and the love of a good game.
After working with the client to define the brand DNA, I created a TOV that compliments the fresh visual style, and a full suite of comms to run across OOH, social and in-venue.
Zilch is a credit card unlike any other. No late fees. No hidden charges. Profits from partners, not customers. In short - it’s credit, without the bad stuff.
So for this brand awareness campaign, we decided to take a whole load of bad stuff out of the Metro, with the first ever ad-free edition.
That day, every single ad space in the paper, and online, was turned a minty Zilch green.
Women for Women International exists to help women affected by the horrors of war. By helping them to not just survive, but to thrive.
It does this by introducing them to, and securing sponsorship from, equally ambitious business women in the western world.
Our simple business card piece was handed out at networking events, introducing attendees to their most important new contact, and showing them how they could help turn a life around.
8.9 hours.
That’s how long we spend commuting every week.
It’s also enough time to study for an Open University qualification.
This award-winning campaign snapped sleepy commuters out of autopilot, and in to OU courses in record numbers.
Long before Uber arrived on the scene, unregistered minicabs were a real problem.
Cases of assaults against women were growing, and there was little understanding of what was or wasn’t legal or safe when it came to minicabs.
So we kept the message simple – if it’s not booked, it’s not safe.
And it worked. In the first year alone, illegal cab use dropped by 27%.
The campaign was so effective, it ran for 7 consecutive years.
Holidays aren’t about thinking, they’re about feeling.
As part of a wider campaign that encouraged holiday makers to ‘Unleash your Mojo’, we created a first-of-its-kind online filtering tool to drive bookings. It allowed customers to find their perfect holiday in a completely new way - by trusting their instincts and letting their inner ‘Mojo’ do the work.
Visitor numbers to RHS gardens were dropping. Research showed they were viewed as elitist - a place where only serious horticulturists were welcome.
To counter the decline, we dove down into what these spaces could mean to ordinary people, to deliver a bold new direction for the brand.
Our campaign told stories of the more emotional benefits of spending time in RHS gardens. Giving a new level of meaning to their established brand line ‘Inspiring everyone to grow’.
What started as a brief to collect customer data, ended with the launch of a completely new product - the Your Story Wayfarer.
Working with developers and designers, we created a web experience which pulls in photos from your social media feed, and turns them into a truly one-of-a-kind design.
The design could then be used as a code, to access exclusive content and events, as well as to customise your very own pair of Wayfarers.
Watch the film to see it in action.
We wanted to welcome IKEA FAMILY members home with solutions to help make the most of their forgotten hallways.
So we created a DM pack containing a working door bell that when pushed, dispensed helpful tips for smoother comings and goings (in a Swedish accent of course).
Real OU graduates.
Real challenges.
Real jobs.
Our TV, cinema and online ads let 9 of the OU’s real-life success stories do the talking.
Use of Ray-Ban’s customisation tool was low.
So we developed a campaign that was all about convincing our target audience to be brave enough to be themselves.
Bold, empowering messages encourage at every step of the process.
Because nothing good ever came from playing it safe.
In a series of online films, our eccentric barman (comedian David Elms) gave Virgin Holidays fans a taste of some favourite Caribbean destinations - and the cocktail recipes to go with them.
IKEA FAMILY is a loyalty club that gives inspiration, offers and all sorts of good stuff to its members. Here’s a short selection of emails I created for meatball lovers everywhere.
