Big ideas. Small word counts. Scripts. Socials. Subject lines. Brand building. Story telling. Truth seeking. TOV. CRM. GSOH. WIP.
Hello, I’m Jo. My mum was once told by a fortune teller that one of her children would be a writer. If you would like to work with that writer, get in touch.
WHAT I’M ALL ABOUT
As a lifelong human, I’m a big fan of words and ideas that make people feel something. Cutting through the blah and making a genuine connection with the audience. I’m an expert at getting under the skin of a brand and digging down into the brief. I’m the one in the meeting asking the stupid questions, because I want to know everything.
WHAT I’VE BEEN DOING
I’ve spent many happy years at top London agencies making adverts, campaigns, content, tea. I’ve worked directly with brands, helping them to work out what they want to say, and how to say it. I name stuff. I write a mean manifesto. I listen more than I speak. I will be mildly upset when you reject an idea, but then I’ll come back with something even better. This is my calling you know (see above note about the fortune teller).
AWARDS
GOLD DMA AWARD
Best writing
The Open University
GOLD DMA AWARD
Best use of DM
Women for Women International
GOLD DMA AWARD
Best use of copywriting in any medium
Virgin Holidays
GOLD DMA AWARD
Best loyalty or CRM Programme
IKEA
BRONZE DMA AWARD
Charity
Miscarriage Association
BRONZE DMA AWARD
Best B2C
IKEA
THE DRUM DREAM AWARDS
Best Direct
Miscarriage Association
Campaign’s Top 10 Customer Engagement Ads
Miscarriage Association
KEY CLIENTS
The Open University, IKEA, Experian, Blue Cross, Royal Mail, Costa, Ray-Ban, Virgin Holidays, Land Rover, John Lewis Finance, Boots, No7, MINI, Royal Mail, O2, Transport for London, Women for Women International, Miscarriage Association, Sainsburys, Diageo, T-Mobile, Microsoft
NICE THINGS
“You genuinely did turn the quality of creative around on this account….the clients have never been happier. It has been so great having you on the team”
“Thanks so much for all the heart and intuition you’ve put into our brand.”
“Really appreciate the work and the care you have put into it all with us. You got it straight away and the re thinks were super minimal – especially given the number of folks involved our side. Awesomeness.”
“It’s just not on tone! (ahhhhh you’ve no idea how good it feels to know what is so right for our brand now and be able to make such a bold statement!)”